3 Branding Exercises Every Founder Should Do

May 1, 2018 Suneera Madhani

A lot of business owners believe that the “culture” side of branding will take care of itself as long as you hire the right people and rent the right office space. But this is not necessarily the case: A good, holistic brand takes work and commitment from your entire team. The only place to start, then, is to get everyone on the same page on how you want your company to be perceived.

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