How A Startup Can Turn Earned Media Into Sales with Discovery

May 29, 2018 Adam Singolda

There’s an open secret in the world of content marketing: You don’t always need to create new content to capitalize on the opportunities around storytelling. Over the past few years, consumer startups like Casper and Dollar Shave Club have built billion-dollar brands on the power of earned media. Rather than relying solely on traditional broadcast […]

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