Stop Investing in Companies and Start Investing in Brands

April 30, 2018 Howie Ronay

Imagine this. A promising new band is ready to start their first world tour. They have managers and found investors who’ve poured millions of dollars behind them based on their potential. After months of planning, the big moment finally arrives. The band takes the stage. But, there are no microphones. They sing their hearts out. […]

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