Drift

  • Introducing TextUs for Drift: Conversational Text Messaging is Here to Help You Build Better Relationships Now 

    Introducing TextUs for Drift: Conversational Text Messaging is Here to Help You Build Better Relationships Now 

    Editor’s Note: The following is a guest post from TextUs, a Drift partner, on our newest integration. You can learn more and get started here. Today, businesses are no longer in control – the...

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  • Richard Banfield on How to Build High Performing Product Teams

    Richard Banfield on How to Build High Performing Product Teams

     This is the second episode of Build in its brand new dedicated feed (subscribe here to stay up to date when new episodes drop). On today’s episode of Build, host Maggie Crowley sits down with...

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  • The Five Ego Traps Everybody Keeps Falling Into (And How to Avoid Them)

    The Five Ego Traps Everybody Keeps Falling Into (And How to Avoid Them)

    I hate to break it you, but at some point in your career, you’re going to fall into an ego trap… assuming you haven’t fallen into one already. Ego traps tend to appear during moments of success,...

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  • Jocko Willink on Extreme Ownership: Applying Combat Leadership Lessons from the Battlefield to Your Business

    Jocko Willink on Extreme Ownership: Applying Combat Leadership Lessons from the Battlefield to Your Business

    Editor’s Note: The following transcript is from Jocko Willink’s HYPERGROWTH 2018 presentation. It has been edited and condensed for clarity. Ready for HYPERGROWTH 2019? You can pre-order tickets...

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  • Inside Zoom’s Relentless Focus on Customer Experience

    Inside Zoom’s Relentless Focus on Customer Experience

    In the Season 1 finale of #Exceptions, host Jay Acunzo goes inside a seemingly ubiquitous brand in the business world today: Zoom. In talking to the company’s CEO Eric Yuan and head of marketing...

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  • A Step by Step Framework for Evaluating Your Success with Drift

    A Step by Step Framework for Evaluating Your Success with Drift

    Have you ever gone to a baseball game without a scoreboard? No? Well, you should never buy software from a company without a scoreboard either. You need to know if you are winning or losing – in...

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  • Slack Overload, Big Rocks, And Making Time For What Matters

    Slack Overload, Big Rocks, And Making Time For What Matters

     Alright. If you’re into personal productivity (and getting more stuff done at work) then this episode of Seeking Wisdom is for you. DC and DG talk about Slack and a recent shift in how we’re...

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  • Our Four-Part Framework For Conversational Selling: How The Best Reps Build Pipeline Faster With Chat

    Our Four-Part Framework For Conversational Selling: How The Best Reps Build Pipeline Faster With Chat

    Since launching our first chat widget on drift.com almost three years ago, real-time conversations with buyers on our website have been the #1 driver of our hypergrowth. Leads that come from...

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  • Why Copywriting & Storytelling Are Key To Product Management

    Why Copywriting & Storytelling Are Key To Product Management

    It’s a special crossover episode of Build! And the first episode in our brand new dedicated feed (subscribe here to stay up to date when new episodes drop). Today’s guest? Dave Gerhardt, Drift’s...

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  • Always Be Learning: The Real Reason We’re Obsessed With Reading At Drift

    Always Be Learning: The Real Reason We’re Obsessed With Reading At Drift

    Always be learning. That’s the mantra Drift has lived by since day one. Which is why you’ll often hear our founder, David Cancel, say “Don’t reinvent the wheel.” And he’s right. Innovate, don’t...

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  • From Breakthrough Idea to Billion-Dollar Empire: 4 Secrets Behind Squarespace’s Extraordinary Growth

    From Breakthrough Idea to Billion-Dollar Empire: 4 Secrets Behind Squarespace’s Extraordinary Growth

    If you manage a website or blog — or regularly listen to podcasts — there’s a 99.999% chance you’ve heard of Squarespace. And considering the website creation company now boasts more than 2...

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  • Choosing the Metric that Matters, Pirate Metrics & Mapping Your Funnel

    Choosing the Metric that Matters, Pirate Metrics & Mapping Your Funnel

    Welcome to #Growth, a brand new podcast from Seeking Wisdom hosted by Matt Bilotti, Senior Product Manager on Drift’s Growth team. On our first episode, Matt digs into choosing the metric that...

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  • Special Announcement: Meet the Brand New Podcast from Seeking Wisdom

    Special Announcement: Meet the Brand New Podcast from Seeking Wisdom

     We’ve got some exciting news from Drift and the Seeking Wisdom family of podcasts! We’re launching a brand new show called #Growth, hosted by Drift’s Matt Bilotti, Senior Product Manager on, you...

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  • Introducing Drift Single Sign-On: Increase Your Team’s Productivity While Keeping Your Data Secure

    Introducing Drift Single Sign-On: Increase Your Team’s Productivity While Keeping Your Data Secure

    On the first Tuesday of every month we typically launch a new product that helps you book more meetings, create faster pipeline or have more conversations with your buyers. But keeping your data...

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  • The 3 Types of Role Models Everyone Needs In Their Career

    The 3 Types of Role Models Everyone Needs In Their Career

     Mentors. Role Models. Learning from others. Those are topics we talk about regularly here on Seeking Wisdom – but there are actually 3 types of role models to follow and watch if you want to...

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  • How to Be Heard: Casey Neistat on Marketing’s New Normal

    How to Be Heard: Casey Neistat on Marketing’s New Normal

     Editor’s Note: The following transcript is from Casey Neistat’s HYPERGROWTH 2018 presentation. It has been edited and condensed for clarity. Ready for HYPERGROWTH 2019? You can preorder tickets...

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  • Julia Austin on the Making of a Great PM – Lessons from Harvard Business School, Digital Ocean, VMWare & Akamai

    Julia Austin on the Making of a Great PM – Lessons from Harvard Business School, Digital Ocean, VMWare & Akamai

     On this episode of #Build, board advisor and Senior Lecturer at Harvard Business School, Julia Austin, shares her point of view on what makes a truly great product manager. How does she know?...

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  • November Release Recap: 10 Things We Shipped This Month To Help You Book More Meetings

    November Release Recap: 10 Things We Shipped This Month To Help You Book More Meetings

    Over the past month, our product team has been hard at work building 10 major product updates that’ll help you book more meetings. A few highlights from November’s releases include Driftbot for...

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  • The Most Crucial Leadership Principle Most B2B Brands Miss

    The Most Crucial Leadership Principle Most B2B Brands Miss

    In this episode of #Exceptions, a revelation about leadership and team happiness and retention in B2B. Indianapolis startup Lessonly teaches us about the communication principle most needed but...

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  • The Demand Generation Marketer’s Guide to Drift – Everything You Need To Know About Conversational Marketing To Hit Your 2019 Goals

    The Demand Generation Marketer’s Guide to Drift – Everything You Need To Know About Conversational Marketing To Hit Your 2019 Goals

    A few months ago, I was in an Uber on my way home from Drift’s Q4 Confidential event in Boston when I got a WhatsApp voice message from Dave, our VP of Marketing. During the event Dave had spent...

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