Drift

  • What Drift Delivered In Q2 To Help You 10x Your Conversational Marketing and Sales Activities

    What Drift Delivered In Q2 To Help You 10x Your Conversational Marketing and Sales Activities

    Q2 kept us very busy at Drift. From product updates to ensure GDPR compliance to launching Drift Help and more, our product got smarter so you can be more productive. Let’s Start With the Most...

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  • These Demand Gen Heroes Are Headed to HYPERGROWTH — And Here’s Why You Should Too

    These Demand Gen Heroes Are Headed to HYPERGROWTH — And Here’s Why You Should Too

    The alignment between marketing and sales teams can make or break the success of your business. Every quarter, the strength of that bond is tested by the number and quality of leads delivered to...

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  • How A SaaS Marketing Team Succeeded By Doing Things That Don’t Scale

    How A SaaS Marketing Team Succeeded By Doing Things That Don’t Scale

    Most marketing teams look at dashboards all day long. There’s no such thing as a gut decision anymore. Decisions are made based on data. And that’s a good thing, right? Absolutely. Here at Drift,...

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  • Seeking Wisdom: Why You Need to Ditch The Creativity Myth

    Seeking Wisdom: Why You Need to Ditch The Creativity Myth

    Everyone wants to be more creative. How many times have you heard someone say something along the lines of, “I wish I was more creative so that I could be a better writer, artist, strategic...

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  • How to Implement Conversational Support: The 8 Plays Every Pro Needs To Drive Customer Success

    How to Implement Conversational Support: The 8 Plays Every Pro Needs To Drive Customer Success

    “We need to launch chat support.” Those words have always had the potential to strike fear into the heart of every customer support leader. Why? Because launching a new support channel is no joke....

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  • Seeking Wisdom: How to Come Up With and Create the Best Content of Your Career

    Seeking Wisdom: How to Come Up With and Create the Best Content of Your Career

    Want to know the single biggest mistake that content marketers make? It’s not forgetting to analyze content. And it’s not failing to find the best distribution channels. The biggest mistake is...

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  • Here’s Why We Hired A Hospitality Professional From the Four Seasons to Build A VIP Customer Experience at Drift

    Here’s Why We Hired A Hospitality Professional From the Four Seasons to Build A VIP Customer Experience at Drift

    Here’s what the typical customer experience is like at most companies: ➡Customer has a problem or a question. They call support only to be placed on hold. If and when they do get to talk to...

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  • Marketers: Here Are 9 Things That Will Help You Get Your Next Promotion

    Marketers: Here Are 9 Things That Will Help You Get Your Next Promotion

    It’s crazy being a marketer today. First you have to master marketing technology (and there are over 7,000 products in that space alone). Then you’ve got to figure out where your audience lives,...

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  • Introducing Drift Help: Deliver 24/7 Conversational Support On Your Website

    Introducing Drift Help: Deliver 24/7 Conversational Support On Your Website

    Conversational marketing and sales is about meeting prospects where they are and providing a one-to-one experience that feels less like a sales pitch and more like a helpful dialogue between...

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  • Why This Former Facebook Exec Thinks People Should Get Used to ‘Giving Up Their Legos’

    Why This Former Facebook Exec Thinks People Should Get Used to ‘Giving Up Their Legos’

    When Molly Graham joined Facebook, where she worked on employment brand and mobile, there were about 80 million users. When she left four and a half years later, there were 1.5 billion. Remarkable...

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  • Account-Based Marketing (ABM): A Complete Guide

    Account-Based Marketing (ABM): A Complete Guide

    Account-based marketing is one of the hottest topics in B2B marketing. We take a look at how ABM differs from traditional marketing.

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  • How to Generate Over $1 Million In B2B Sales Leads With Chat

    How to Generate Over $1 Million In B2B Sales Leads With Chat

    Conversational marketing is about having real-time, one-to-one conversations with people on your website in order to capture, qualify, and connect with your best leads. It has the power to reduce...

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  • Seeking Wisdom: How We Went Viral With LinkedIn Video Without Spending a Dollar

    Seeking Wisdom: How We Went Viral With LinkedIn Video Without Spending a Dollar

    I do a ton of outreach here at Drift (we call it hand-to-hand combat) and I’ve started to see a pattern: A lot of marketing people know us as “the company that did that cool LinkedIn takeover...

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  • 3 Lessons for Sales Reps Who Want To Maximize Productivity and Learning

    3 Lessons for Sales Reps Who Want To Maximize Productivity and Learning

    One of our guiding principles at Drift is to “always be learning”. To make sure we actually practice what we preach, our incredible Office Manager, Ashlyn, put together the official “Drift...

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  • Seeking Wisdom: Comfort Is The Enemy of Growth

    Seeking Wisdom: Comfort Is The Enemy of Growth

    Real talk: Last week we got some awesome but very constructive feedback from one of our marketing mentors, Mike Volpe, CMO at Cybereason and former CMO at Hubspot. I’ll be honest — at first, it...

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  • The Art of Conversation: How Sales Teams Can Build World-Class Buying Experiences With Chat

    The Art of Conversation: How Sales Teams Can Build World-Class Buying Experiences With Chat

    People are tired of being sold to. They’re immune to emails, turned off by the hard sell, and can spot a sales pitch a thousand miles away. These days, buyers have more information and power than...

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  • Live Chat is Great — But It Doesn’t Scale: Here’s How to Use Conversational Marketing to Effortlessly Book More Meetings

    Live Chat is Great — But It Doesn’t Scale: Here’s How to Use Conversational Marketing to Effortlessly Book More Meetings

    The other day, I was trying to change a hotel reservation over chat. I typed out my whole story, detailing the dates, reason for wanting to cancel, and even acknowledged their current policy and...

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  • Seeking Wisdom: How to Unlock Radical Growth by Creating (and Dominating) a Category

    Seeking Wisdom: How to Unlock Radical Growth by Creating (and Dominating) a Category

    Last week AngelList sent out an email to 4.5 million people. And they had this crazy stat in there about the rise of conversational marketing. (You may have seen it). It said: “The number of new...

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  • B2B Sales is Changing: Here’s What You Need to Know to Engage Prospects and Close More Deals

    B2B Sales is Changing: Here’s What You Need to Know to Engage Prospects and Close More Deals

    The next generation of B2B buyers will shop for software in an entirely different way than most decision-makers do now. Why? Put simply, times are changing. As a marketer coming up in the space...

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  • What Is Conversational Marketing? Definition, Best Practices & Strategy

    What Is Conversational Marketing? Definition, Best Practices & Strategy

    Conversational Marketing Definition Conversational marketing or conversation marketing is a one-to-one approach to marketing that companies use to shorten their sales cycle, learn about their...

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