Drift

  • Seeking Wisdom #127: DC’s Secret To Managing Your Career at a Hypergrowth Company

    Seeking Wisdom #127: DC’s Secret To Managing Your Career at a Hypergrowth Company

    If you’re not growing at the same rate your company is, you can expect some problems. This means that if you work at a hypergrowth company, you’ve got to keep up your own individual growth. If you...

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  • 6 Months and 1,000+ Meetings Later: The 6 Things I Learned Building Chatbots At Drift

    6 Months and 1,000+ Meetings Later: The 6 Things I Learned Building Chatbots At Drift

    Up until 6 months ago, I had been working as a Drift customer advocate, supporting our customers and learning every detail about how our product worked. That’s when our VP of Marketing Dave...

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  • The Biggest Thing Holding Back Your Engineering Career (It’s not better code.)

    The Biggest Thing Holding Back Your Engineering Career (It’s not better code.)

    Here’s the thing: you should be reading. A lot. Especially if you’re a technical lead or trying to level up your engineering role. It’s easy to focus only on the daily grind. After all, software...

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  • Coffee With a CMO: Marketo Chief Growth Officer Jill Rowley Says Your Best Sales People Aren’t In Your Building Right Now

    Coffee With a CMO: Marketo Chief Growth Officer Jill Rowley Says Your Best Sales People Aren’t In Your Building Right Now

    Okay so, Jill Rowley is not a CMO, and we didn’t drink coffee during this interview. But Jill is an incredible and highly experienced sales and marketing leader, she was in town AND she’s a great...

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  • Is Changing Consumer Preference Eating Your Business Alive?

    Is Changing Consumer Preference Eating Your Business Alive?

    Get in the way of a whale swimming at top speed, and there is no way it can slow down fast enough not to knock you to smithereens. It’s physically impossible. That’s because inertia, in a...

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  • New Seeking Wisdom: Books From DC’s Man Crush That Billionaires Idolize, The Rock-and-Roll Manager That’s A PR Genius & Other Books You Won’

    New Seeking Wisdom: Books From DC’s Man Crush That Billionaires Idolize, The Rock-and-Roll Manager That’s A PR Genius & Other Books You Won’

    Prior to working at Drift, I was the farthest thing from a “reader.” Not that I thought it was a waste of time or anything like. I just didn’t have the right perspective about learning. Then I met...

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  • How Wistia Built A Brand Taking Emotional Risks That 300,000 Businesses Now Trust

    How Wistia Built A Brand Taking Emotional Risks That 300,000 Businesses Now Trust

    ☝️ Click Here To Tweet This Tip ☝️ Wistia is on a mission – and it’s not just trying to sell video software. A few years ago, I might have described Wistia as a SaaS company that offers video...

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  • Coffee With a CMO: A Decade Of Marketing Lessons From Mike Volpe’s Last Hours As A CMO

    Coffee With a CMO: A Decade Of Marketing Lessons From Mike Volpe’s Last Hours As A CMO

    The latest guest on Coffee With a CMO is no longer a CMO — but I promise we didn’t cheat. Mike Volpe is now the CEO of Lola, but he has a long history in marketing, and at the time of this...

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  • All of the Data. None of the Forms. Say Hey to Drift Intel.

    All of the Data. None of the Forms. Say Hey to Drift Intel.

    Story time. For years, we toiled away… Investing blood sweat and tears (read… money) in getting more eyeballs to the website. But… when they arrived, we made them wait. We asked them for...

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  • What A CEO of A Growth Stage Startup Does On Sabbatical

    What A CEO of A Growth Stage Startup Does On Sabbatical

    Taking a sabbatical, for most people, means kicking back and catching up on long-neglected TV shows. If you know anything about Drift co-founder David Cancel, though, you know he’s extremely...

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  • Here’s How To Get Your Boss To Pay For Tickets To Any Event You Want

    Here’s How To Get Your Boss To Pay For Tickets To Any Event You Want

    Growth doesn’t happen on its own. Whether you’re growing a business or a personal brand, you need to help and learn from others. Build your network. Experience new things. Go out and grab — and...

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  • Seeking Wisdom: Reading, Leadership Principles, and Drift Sabbaticals

    Seeking Wisdom: Reading, Leadership Principles, and Drift Sabbaticals

    ET is filling in on Seeking Wisdom for DC while he’s wrapping up his sabbatical. And oh, about that… On this episode, ET and I talked about the Drift Sabbatical program, why it’s three years vs....

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  • Coffee With a CMO: Why Former Eloqua & Forrester CMO, Brian Kardon, Loves Answering Sales Calls

    Coffee With a CMO: Why Former Eloqua & Forrester CMO, Brian Kardon, Loves Answering Sales Calls

    Marketing automation is like electricity running through the walls: everybody’s got it. So what’s the next level? Brian Kardon is the CMO at Fuze and former CMO at Lattice Engines, Eloqua, and...

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  • What Social Media Engagement Can Teach You About Your Marketing Strategy

    What Social Media Engagement Can Teach You About Your Marketing Strategy

    Facebook. Twitter. LinkedIn. Instagram. YouTube. What makes content on those channels effective? The answer is engagement. The more social media engagement a post gets, the more it gets shared....

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  • How To Get The Best ROI In Your Career From Your ABM Tactics & Strategy

    How To Get The Best ROI In Your Career From Your ABM Tactics & Strategy

    It’s no secret — marketing and sales teams are obsessed with leads. From sales qualified to marketing qualified conversions, they are a core metric for measuring the success of activities and...

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  • Meet The 29 Speakers Taking the Stage at HYPERGROWTH 2018

    Meet The 29 Speakers Taking the Stage at HYPERGROWTH 2018

    One day. One stage. 29 speakers. (Click Here to tweet this image ^) HYPERGROWTH sprung from two beliefs: that the best way to learn is from other people, and that sometimes the greatest ideas come...

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  • Coffee With a CMO: Lessons From Tim Kopp, Scaling ExactTarget 10x Into a 400M Dollar Business

    Coffee With a CMO: Lessons From Tim Kopp, Scaling ExactTarget 10x Into a 400M Dollar Business

    Trust me: you want to be on Tim Kopp’s coaching tree. Tim has learned to identify exactly what separates would-be marketing executives from those who wouldn’t make it. His time as a marketing...

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  • Drift ABM + Demandbase Scales with Personalized Real Time Conversations

    Drift ABM + Demandbase Scales with Personalized Real Time Conversations

    You know it. I know it. It’s time to say it. Spray and pray marketing has had its heyday. The evolution toward a more targeted (efficient, effective) approach has been documented on this very...

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  • Coffee With a CMO: Lessons From Joe Chernov On Micromanaging, Interviews, Bad Metrics and More

    Coffee With a CMO: Lessons From Joe Chernov On Micromanaging, Interviews, Bad Metrics and More

    Sometimes, the interview format sucks. Some interviewers have their five questions they’re going to ask no matter how the guest responds. The second it’s answered, they go on to the next question....

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  • How to Prioritize Your Marketing Activities Without Sacrificing Rapid Growth

    How to Prioritize Your Marketing Activities Without Sacrificing Rapid Growth

    A few months ago I had a unique opportunity that I was totally unprepared for. At work we have a thing called “Coffee Roulette,” where every two weeks a Slack bot randomly pairs you with another...

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