Drift

  • Drift Partner Week: Why You Should Work with a Conversational Marketing Expert

    Drift Partner Week: Why You Should Work with a Conversational Marketing Expert

    It’s Partner Week at Drift! And we’re celebrating the hard work our partners have put in to build an amazing network of conversational marketers – all week long. Our network, like Drift, functions...

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  • Pluralsight’s Nate Walkingshaw on Why The Secret to Hypergrowth Is Building a Product with Empathy

    Pluralsight’s Nate Walkingshaw on Why The Secret to Hypergrowth Is Building a Product with Empathy

     On this week’s episode of Build, I sat down with Pluralsight’s Nate Walkingshaw. We discussed everything from how he went from an EMT to Chief Experience Officer to what it takes to build...

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  • Why Betting on Brand Delivers More Long-term Value Than All Those Growth Hacks Combined

    Why Betting on Brand Delivers More Long-term Value Than All Those Growth Hacks Combined

    Editor’s Note: The following is an excerpt from our upcoming book This Won’t Scale. You can sign up to receive the book (yes, a real physical book) when it ships here. One of my responsibilities...

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  • How To Be The Highest Paid Marketer On Your Team And The Skills You Need To Get There

    How To Be The Highest Paid Marketer On Your Team And The Skills You Need To Get There

    Fast forward three years. It’s 2021 and B2B marketing has radically changed. How? Well B2B marketing leaders are now some of the highest paying people at growing companies. Why? Because B2B...

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  • How To Actually Make 1:1 Meetings Valuable and Win More Time Back In Your Day

    How To Actually Make 1:1 Meetings Valuable and Win More Time Back In Your Day

     On this week’s episode of Seeking Wisdom, DC and I discuss the importance of 1:1 meetings – what they are, why you and your team need them and the best 1:1 formats. But before we get into the...

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  • 4 Myths Rand Fishkin Wants You to Question Before Launching a B2B Startup [Exclusive Interview]

    4 Myths Rand Fishkin Wants You to Question Before Launching a B2B Startup [Exclusive Interview]

    A startup might struggle to get off the ground for any number of reasons. Top of the list is “no market need,” CB Insights found earlier this year, followed by everything from “not the right team”...

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  • Seeking Wisdom on Confirmation Bias: How Overcoming Preconceived Notions Helps Us Grow as Marketers & Managers

    Seeking Wisdom on Confirmation Bias: How Overcoming Preconceived Notions Helps Us Grow as Marketers & Managers

    On Seeking Wisdom this week DC and I chatted about confirmation bias – what it is, why it matters, how it hurts us and, most importantly, what to do about it. But first, let’s level set on a...

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  • Every Marketing Leader Asks These 3 Questions About Conversational Marketing (Here Are Our Answers)

    Every Marketing Leader Asks These 3 Questions About Conversational Marketing (Here Are Our Answers)

    One of the many upsides of doing HYPERGROWTH on the East and West coasts? Meeting marketers from all over the country (and world). And getting their feedback. I kept hearing the same thing over...

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  • Skip the form. Skip the funnel. Introducing Conversational Landing Pages.

    Skip the form. Skip the funnel. Introducing Conversational Landing Pages.

    As a marketer, a big part of your job (and this is a job all B2B marketers are doing in one way, shape or form) is to drive demand through campaigns. Those campaigns might be a webinar, a social...

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  • 3 Simple Tips To Help You Read More Books (Even If You Don’t Like Reading)

    3 Simple Tips To Help You Read More Books (Even If You Don’t Like Reading)

    Before I met DC, I’d read maybe 10 books my whole life. Then DC told me to read like my life (or at least my career) depended on it. Now I’ve read over 100 in just two years at Drift. Why? Because...

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  • How Trello Grew From A Scrappy Startup Into A Powerhouse Brand

    How Trello Grew From A Scrappy Startup Into A Powerhouse Brand

    It all started with a sticky note. And a long to-do list. And two developers. And a dream to make people’s lives more organized and productive, wherever they worked and lived around the world. The...

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  • 4 Must-Have Conversational Marketing Tips, As Told By The Experts

    4 Must-Have Conversational Marketing Tips, As Told By The Experts

    It wasn’t always like this. There was a time not too long ago when forms were stacked to the ceiling and conversational marketing was just a far off dream. Now with thousands of companies relying...

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  • How Your Team Can Actually Do Customer Centric Marketing

    How Your Team Can Actually Do Customer Centric Marketing

    These days, progressive, modern marketers like you and me are always talking and hearing about customer centric marketing. We know that it’s customers, not brands—or investors, or CEOs, or...

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  • Here’s Our 10 Highlights From HYPERGROWTH East 2018

    Here’s Our 10 Highlights From HYPERGROWTH East 2018

    Two weeks ago we wrapped HYPERGROWTH East 2018. And wow, what a day. The second year of HYPERGROWTH was a resounding success – and that’s thanks to all of you! HYPERGROWTH is what it is because of...

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  • Why Customer Support Pros Aren’t A Cost Center: They’re The Frontline Marketers Of Your Industry

    Why Customer Support Pros Aren’t A Cost Center: They’re The Frontline Marketers Of Your Industry

    Customer support professionals remove obstacles. They enhance the experience. They make friction disappear. Customer support is often at the frontline of enabling customers to appreciate your...

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  • Learn How To Set Up Drift Assistant for Sales in Just Five Minutes

    Learn How To Set Up Drift Assistant for Sales in Just Five Minutes

    If you’re responsible for a quota, you are probably spending a ton of time doing research on your prospects before a scheduled call. You’re also always meaning to send next steps, but often can’t...

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  • Everything You Missed at HYPERGROWTH East in One 30-Minute Episode of Seeking Wisdom

    Everything You Missed at HYPERGROWTH East in One 30-Minute Episode of Seeking Wisdom

    This listener of Seeking Wisdom was going to miss HYPERGROWTH in Boston, and DC couldn’t take it. Kathryn Ducey is an entrepreneur and an avid listener to our Seeking Wisdom podcast. She casually...

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  • Here’s The 7 Deadly Sins of B2B Sales and Marketing Email Outreach

    Here’s The 7 Deadly Sins of B2B Sales and Marketing Email Outreach

    Take a minute to think about why you send cold sales emails. To spread the word about an offering? To build links? To share some news or prompt an action? If there’s one goal all sales and...

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  • Welcome to Now: The Future Of B2B Sales & Marketing Is About Connecting With Customers Now, Not Later

    Welcome to Now: The Future Of B2B Sales & Marketing Is About Connecting With Customers Now, Not Later

    When you look back on the past decade of B2B sales and marketing, there’s been one constant — one thing that buyers and businesses alike could count on, day after day, week after week, month after...

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  • Here’s Everything You Need To Know If You’re Attending HYPERGROWTH 2018 East On Tuesday

    Here’s Everything You Need To Know If You’re Attending HYPERGROWTH 2018 East On Tuesday

    I can’t believe HYPERGROWTH East is actually here. It feels like we just announced that our annual conference would be held at the Blue Hills Pavilion in Boston on September 4th – and that felt...

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