Drift

  • When & How to Make Your First Growth Hire

    When & How to Make Your First Growth Hire

    On today’s episode of #Growth, host Matt Bilotti and Drift’s VP of Growth, Guillaume Cabane, answer the million dollar question – when to make your first growth hire (and how). Here are a few...

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  • The Drift Marketing Manifesto: The 10 Principles Our Marketing Team is Working Off Of In 2019

    The Drift Marketing Manifesto: The 10 Principles Our Marketing Team is Working Off Of In 2019

    👋 Hi, I’m Robin. I joined Drift just over a month ago as SVP of Marketing. And after nearly 13 years at AmEx, where I spent time on both small business and consumer marketing, I’ve very quickly...

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  • The Three Waves of Messaging (and How the Third Wave Changed Everything)

    The Three Waves of Messaging (and How the Third Wave Changed Everything)

    Editor’s Note: The following is an excerpt from Chapter 2: The Rise of Messaging from the book Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads...

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  • How to Measure Product Market Fit with Superhuman Founder Rahul Vohra

    How to Measure Product Market Fit with Superhuman Founder Rahul Vohra

    On this episode of Build, host Maggie Crowley chats with Rahul Vohra, founder & CEO of Superhuman. Rahul is also the founder of beloved Gmail plugin Rapportive. Shortly after its founding, the...

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  • From Weekend Project to $50 Million in ARR and 3 Million Users: 4 Key Secrets Behind Zapier’s Extraordinary Growth

    From Weekend Project to $50 Million in ARR and 3 Million Users: 4 Key Secrets Behind Zapier’s Extraordinary Growth

    Before he was Zapier’s CEO, Wade Foster played saxophone in a blues and jazz quartet with bassist Bryan Helmig, who would later become Zapier’s CTO. (Reminder: This is a true story.) Wade and...

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  • Stop Marketing Blind. An Exclusive Conversation with Rand Fishkin & Casey Henry.

    Stop Marketing Blind. An Exclusive Conversation with Rand Fishkin & Casey Henry.

    How do we divide up our time as marketers to build a great brand? Do we know? Do we have a PLAN to do so? In the Season 2 premiere of Exceptions, host Jay Acunzo goes inside SparkToro, the...

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  • Bring the Power of Social Selling to Your Conversations – Introducing Drift + LinkedIn Sales Navigator

    Bring the Power of Social Selling to Your Conversations – Introducing Drift + LinkedIn Sales Navigator

    Did you know that salespeople who rely on social selling see on average: 45% more opportunities created 51% more likely to achieve quota 80% more productive 3X more likely to go to president’s...

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  • These Five Small Tweaks Increased Our Conversion Rate by 25%. Swipe Them Here.

    These Five Small Tweaks Increased Our Conversion Rate by 25%. Swipe Them Here.

    I’m going to be honest: If I go to a website and am greeted by a chatbot, any chatbot, that asks “How can I help” I immediately click out of it. Why? Because it’s not a conversation starter. It’s...

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  • 10 Books That Will Change How You Lead

    10 Books That Will Change How You Lead

     If you know us and follow the Seeking Wisdom podcast, by now you’ve learned that WE LOVE BOOKS, and we love talking about books. In this episode, Drift CEO David Cancel (aka DC) and VP of...

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  • Email isn’t dead. Here’s how to bring real conversations back.

    Email isn’t dead. Here’s how to bring real conversations back.

    Back in 1965, were the inventors of email sitting around MIT thinking “Damn, I can’t wait for marketers to get their hands on this. I can’t wait for millions of irrelevant messages to be sent to...

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  • Introducing the Conversational Framework: A New Way to Move People Through Your Funnel

    Introducing the Conversational Framework: A New Way to Move People Through Your Funnel

    Many people hear conversational marketing and think, “Great, I’ll throw up a few chatbots on my site and call it a day.” But in just my first few weeks at Drift, I’ve learned it’s so much more...

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  • The Most Remarkable Product Onboarding I’ve Ever Seen

    The Most Remarkable Product Onboarding I’ve Ever Seen

    On this episode of #Growth, host Matt Bilotti dives deep into the product onboarding experience of Superhuman, an email client and the “fastest email experience ever made.” No matter if you’re in...

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  • Here’s Why You Should Avoid Calling a Meeting 98% Of The Time (And What To Do Instead)

    Here’s Why You Should Avoid Calling a Meeting 98% Of The Time (And What To Do Instead)

    Sigh. ☝That’s the default reply when anyone schedules a meeting. Why? Because in almost all cases, they’re a time suck. And as companies get bigger and more complex, there’s a tendency to rely on...

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  • Stop Waiting for Perfect

    Stop Waiting for Perfect

     Drift CEO David Cancel (aka DC) hates the cold. But one thing he hates even more? Consensus. Consensus is the enemy of growth, the enemy of action. And DC says it should be avoided at all...

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  • Google’s Cathy Pearl on Why Conversation Design is the Next Frontier

    Google’s Cathy Pearl on Why Conversation Design is the Next Frontier

    On this episode of Build, host Maggie Crowley dives deep into conversation design with Google’s Head of Conversation Design Outreach, Cathy Pearl. So what is conversation design exactly? Think...

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  • Ready To Use Bots Like A Pro? 6 Strategies To Swipe Now From A Drift Conversational Marketer.

    Ready To Use Bots Like A Pro? 6 Strategies To Swipe Now From A Drift Conversational Marketer.

    When it comes to understanding the inner-workings of Drift, and how we use the product ourselves, Sara Pion is the expert. As part of her role on Drift’s Growth team, Sara is behind the creation...

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  • Exclusive: Here’s the First Chapter of Conversational Marketing for Free

    Exclusive: Here’s the First Chapter of Conversational Marketing for Free

    Editor’s Note: The following is an excerpt from Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). This book,...

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  • Practice Really Does Make Perfect: How to Create Infallible Design Systems through Deep Practice

    Practice Really Does Make Perfect: How to Create Infallible Design Systems through Deep Practice

    When any new hire starts at Drift, they’re handed a stack of cards containing our leadership principles. One that stood out on my first day and still resonates strongly is principle #8: Be a...

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  • Did We Forget How Sales Actually Works? Trish Bertuzzi on Why It’s Harder Than Ever to Engage, But Easier Than Ever to Sell.

    Did We Forget How Sales Actually Works? Trish Bertuzzi on Why It’s Harder Than Ever to Engage, But Easier Than Ever to Sell.

    As President & Chief Strategist of The Bridge Group – and the self-proclaimed “Queen of Sales Development” – Trish Bertuzzi has made a name for herself by advising companies that want higher...

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  • 4 Reasons Why Conversation Development Reps are Your Team’s New Secret Weapon

    4 Reasons Why Conversation Development Reps are Your Team’s New Secret Weapon

    Editor’s Note: The following is a guest post from Drift Partner CloudTask. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. What’s a time-tested...

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