B2B Companies Have A $4.6 Billion Lead Engagement Problem — But LeadBot 2.0 Is Here to Fix It

May 1, 2018 Sonja Jacob

Let’s take a trip back in time to 2016 — the year Drift launched its very first chatbot. Just two years ago, the idea of a bot making life easier for sales reps and marketers was far-fetched at best. At the time, B2B sales and marketing was powered by automation and lead forms. And chat was traditionally used by support teams. So why did sales and marketing need a real-time engagement tool?

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