B2B Sales is Changing: Here’s What You Need to Know to Engage Prospects and Close More Deals

May 16, 2018 Amanda Mercer

The next generation of B2B buyers will shop for software in an entirely different way than most decision-makers do now. Why? Put simply, times are changing. As a marketer coming up in the space myself, I see first-hand how consumer buying experiences are influencing the way I look at B2B tools. Take, for example, an experience I had while shopping on Everlane recently. I was browsing their site...

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