Forms vs. Conversations: The Results Are Finally In. Here’s What We’ve Seen.

September 12, 2017 Ilya Mirman

One of the really fun parts about being a marketing nerd is, well, doing marketing at a marketing company! Because it means we get to eat our own dogfood. Now that we’ve had several quarters under our belt of experimenting with ways to use messaging and bots powered by AI and automation since getting rid of our lead forms and gated content, I thought it’d be fun to review what we’ve learned. Here...

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