Introducing Drift Sequences – Sales Email That Actually Helps Customers Buy

January 9, 2018 Daniel Murphy

The days of spray and pray are over. The best sales reps are helpful and personal. Like tour guides – more likely to be product experts than pushy salespeople. That’s because the way we buy has changed. According to a recent Forrester study, 57% of prospects will make up their mind before they talk to sales. Honestly, I feel like 100% of my interactions with sales are after I’ve already made a...

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