Introducing Revenue Reporting – The Metric That’ll End The War Between Your Marketing & Sales Teams

February 6, 2018 Daniel Murphy

For decades, marketers have argued with sales teams about what makes a lead qualified. They’ve fought about what influenced a sale: a marketing campaign or a sales call? As a marketer, I’ve lived in that world. It sucks. But most importantly, it prevents sales and marketing from getting the alignment they need to truly drive growth. And, now that over 50,000 businesses are using Drift to drive...

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Marketers Are Drowning in Metrics: Here’s How Revenue Marketing Can Help
Marketers Are Drowning in Metrics: Here’s How Revenue Marketing Can Help

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How “No More Forms” Can Unlock Unprecedented Growth
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Okay, let’s address the 800-pound gorilla on our homepage. The other week at a company off-site, one of our...