Marketers Are Drowning in Metrics: Here’s How Revenue Marketing Can Help

February 8, 2018 Sonja Jacob

Modern marketers are drowning in metrics. From site traffic to leads, paid acquisition to CPL and beyond, there’s no shortage of KPI to track and optimize. And, as more business leaders look to marketing to drive top-line growth, the trend shows no signs of stopping. Meanwhile, on the other side of the house, the sales org is focused on just one thing: revenue. Sales closed a deal? Revenue.

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