Messaging and Video: Why Investing in These Two Megatrends Will Make You a Better Marketer

August 24, 2017 Erik Devaney

Consider these statistics: The world’s top four messaging apps — WhatsApp, Facebook Messenger, WeChat, and Viber — now have a combined total of nearly 4 billion monthly active users. FYI: That’s more than the combined total for the top four social networks (Facebook, Instagram, Twitter, and LinkedIn). It’s predicted that by the end of this year, more than three-quarters (76.3%) of the...

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