One Simple Change That Will Make Your Brand Feel More Human

December 26, 2017 Erik Devaney

When I first started writing for the Drift blog, way back in May of 2016, our blog images had an aesthetic that could best be described as “cartoony.” Like many other SaaS companies were doing, we were illustrating all of the images for our content. For example, last year when our director of marketing Dave Gerhardt wrote about three ways you can use messaging to sell more over the holidays, I...

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