See the CQL in Action: Our New Metric For Measuring Leads Is Now Part of Drift

September 7, 2017 Erik Devaney

Earlier this year, we realized we needed a new metric for measuring our best leads. While teams have been using marketing-qualified leads (MQLs), sales-qualified leads (SQLs), and product-qualified leads (PQLs) for years, none of these metrics could accurately describe this new type of lead we’d been seeing. And that’s why we created the conversation-qualified lead, or CQL. It’s how we classify...

Source

Previous Article
Drift Product Update: Here’s What’s New From July and August
Drift Product Update: Here’s What’s New From July and August

It’s time for our monthly Product Update where we fill you in on everything that’s new inside of Drift from...

Next Article
The Story Behind How DG Got His Job In Marketing At Drift
The Story Behind How DG Got His Job In Marketing At Drift

When we were doing Seeking Wisdom Live at WeWork, a quick story came up. DC went back to when I first got m...