The Secret Lives of Product Marketers And Why The Good Ones Have the Power to Transform Your Brand

May 3, 2018 Gaetano DiNardi

Product marketing is one of those areas of the marketing profession that’s shrouded in mystery. Is it sales enablement? Marketing? Part of product? No one knows. But they should. That’s because — when done right — product marketing is one of the most powerful weapons in your marketing arsenal. It has the power to help you stand out in a sea of lookalikes, and elevate your brand to a...

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