The Six Principles of Influence And How to Use Them To Become A 10x Sales Rep or Marketer

April 12, 2018 Sonja Jacob

Everyone is looking for the secret to growth. We spend a ton of time trying to hack it. A/B test it. Or–if we’re lucky–we’ve already found that illusive bright spot, and now, all we have to do is exploit it. But long before we were trying to understand human behavior in the digital world, psychologists like Robert Cialdini were studying it in the social one to understand how humans...

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