These Are the Best Leads on Your Website

October 19, 2017 Erik Devaney

Look, I get it: MQLs, PQLs, CQLs … It sounds like a bunch of alphabet soup. As marketers and salespeople, shouldn’t we just call all of them “leads” and make our lives easier? So here’s the thing: At Drift, when we started digging into our own lead sources, it became clear that our leads fall into distinct categories — and leads from some sources tend to be more sales-ready than leads from...

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