This Is How We Generate Qualified Leads on the Drift Blog

December 7, 2017 Erik Devaney

Most of today’s best practices around lead generation inevitably end up focusing on the same thing: Optimizing your lead capture forms, as well as the calls-to-action (CTAs) that point to them. For a lot of marketing teams, generating leads via the company blog means sending blog visitors to a landing page where they can download gated content. That’s been the playbook for a decade. But here’s why...

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