This Is Why Email Is Broken (And How You Can Fix It)

October 2, 2017 David Cancel

At Drift, we’ve been focused on reinventing marketing and sales. Because we realized that the traditional approach was ignoring the most crucial asset marketers and salespeople have: Conversations. Today’s buyers want to be able to talk to businesses on their terms, using the same channels they use to have conversations with their friends and family. And when potential buyers are live on...

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