Why Search Isn’t Dead (and How to Optimize Content For SEO)

May 2, 2018 Amanda Mercer

I’ve been in the content game for a little while now and if there’s one thing I’ve learned, it’s that measuring return on SEO, can be tough — really tough. True story: I previously worked at a startup where I tasked myself with optimizing the SEO for the content I was producing — I wanted to get the most eyeballs on my content that I possibly could to create the biggest impact for my company. No...

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