Why Steli Efti Thought Branding Was Bullsh*t

February 15, 2018 Sonja Jacob

Steli Efti used to think branding was bullsh*t. In fact, when people approached the CEO and co-founder of close.io looking for advice on the topic, he admits he’d mentally replace the word “brand” with “bullsh*t”. Needless to say, it wasn’t a concept he held in high regard. But then, something changed: his company began to grow. And fast. In the crowded CRM space, this was no small feat. Of...

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