Why the Future of SaaS Sales Will Feel Like the Apple Store

November 14, 2017 David Cancel

Have you ever walked into an Apple Store and asked someone a question, and they said to you, “I don’t know, that’s not my job,” and walked away? I bet that’s never happened to you. (It’s never happened to me.) But guess what? With every SaaS business we deal with everyday, that happens to us. That gets inflicted on us: “It’s not my job. I have no idea. Talk to support. Talk to sales. Talk to the...

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