Sunil Rajaraman, SVP of Marketing at Replicon on Tackling Challenges as a Startup Moves Upmarket from SMB to Enterprise
Sunil Rajaraman, SVP of Marketing at Replicon and Emergence Partner Joe Floyd chat about Sunil’s path from Founder at Scripted.com to his current role as SVP Marketing at late stage company Replicon. Some of the highlights during their conversation include:
- Sunil’s take on the different set of challenges that a larger company faces versus running a smaller startup.
- Insights into the challenges that a marketing leader faces as a startup moves upmarket from SMB to enterprise.
- How to manage demand generation and SDR teams as you scale internationally.
- Qualities and personality characteristics he looks for in hiring for his team.
Check out the video or listen to the podcast for Sunil’s tips on content marketing and scaling demand generation as you move upmarket.
Sunil Rajaraman, SVP of Marketing at Replicon on Tackling Challenges as a Startup Moves Upmarket… was originally published in Emergence Playbook on Medium, where people are continuing the conversation by highlighting and responding to this story.