The Industry Cloud Playbook

July 5, 2017 Joseph Floyd

Industry cloud is a core investment thesis for Emergence. At the highest level, we believe that focused cloud applications can solve the challenges of an industry better than horizontal software designed to solve a function. We have been fortunate to invest in many industry cloud leaders including Civitas Learning, Doximity and several others. We recently hosted an industry cloud forum in San Francisco to bring together industry focused entrepreneurs and thought leaders. Through the course of the event, we discussed the opportunities and challenges associated with building cloud companies focused on specific industry verticals.

We’ve put together these videos from the forum into one place where you can listen and learn from these thoughtful discussions. You’ll hear about fundraising strategies for industry cloud, data and machine learning in focused domains, product and pricing strategies and also hear Founder stories and their journeys. Feel free to browse through the videos, and let us know what you think. Hope you enjoy!

“The Emergence Capital Formula for Winning in an Industry Vertical”
Joe Floyd, Partner, Emergence Capital

“Thinking High and Low: Veeva’s Secrets to Success”
Peter Gassner, Founder and CEO, Veeva Systems

“How Civitas Learning Uses Data and Machine Learning to Improve Higher Education”
Fireside Chat:
Scott Dorsey, Founder and Former CEO, ExactTarget
Charles Thornburg, Founder & CEO Civitas Learning

“How to Leverage Mobile to Build Communities within an Industry Vertical”
Fireside Chat:
Kevin Spain, General Partner, Emergence Capital
Jeff Tangney, Co-Founder & CEO, Doximity

“Why Machine Learning Wins in Focused Domains”
Moderator: Gordon Ritter, Founder & General Partner, Emergence Capital
Rob Craft, Group Product Manager, Google Platform
Roy Raanani, Co-Founder & CEO,
Kieran Snyder, Co-Founder & CEO, Textio
Jaime Teevan, Ph.D., Principal Researcher, Microsoft Research

“Pricing and Go-To-Market Strategies for Industry Cloud”
Moderator: Santi Subotovsky, General Partner, Emergence Capital
Pierre Naude, CEO, nCino
Jack Newton, Founder & CEO, Clio
Aaron Goldfeder, Co-Founder & CEO, EnergySavvy

“Winning Fundraising Strategies for Industry Cloud”
Moderator: Jake Saper, Principal, Emergence Capital
Ian Shakil, Co-Founder & CEO, Augmedix
Steve Zahm, President, Procore Technologies
Brian Patterson, Partner, Gunderson Dettmer LLP

The Industry Cloud Playbook was originally published in Emergence Playbook on Medium, where people are continuing the conversation by highlighting and responding to this story.

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