For Entrepreneurs Blog

Expertise, Wisdom and Resources for Startups and Entrepreneurs By David Skok, a serial entrepreneur turned VC

  • Zero to 100 – A High Growth SaaS Playbook

    Zero to 100 – A High Growth SaaS Playbook

    I have great pleasure in announcing a new program called Zero to 100 – Matrix Growth Academy. This program is my response to what so many of you have been asking for: a detailed instruction manual...

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  • A High Growth SaaS Playbook – 12 Metrics to Drive Success

    A High Growth SaaS Playbook – 12 Metrics to Drive Success

    I recently gave a talk at the 2018 SaaStock NYC conference in June. I had two goals I wanted to accomplish, present a simple model to understand SaaS business and to show a simple model of a SaaS...

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  • Zero to $50M – A Roadmap of the Key Stages, and How to Win at Each Stage

    Zero to $50M – A Roadmap of the Key Stages, and How to Win at Each Stage

    There are seven key stages in a startup’s evolution from $0m to $50m in revenue. Understanding where you are in that evolution, and how to act at each stage is critical for success, as what is...

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  • Top Two Reasons for Churn

    Top Two Reasons for Churn

    In working with a number of SaaS portfolio companies, I have found that there are two causes of churn that occur more frequently than any others. They are: Failure to successfully onboard the...

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  • The Never-Ending Journey: In Search of Product-Market-Fit

    The Never-Ending Journey: In Search of Product-Market-Fit

    Intro Many potentially great companies fail each year because, while they have an incredible product, they don’t figure out how to get it to market fast enough. Figuring out how to reach customers...

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  • How to calculate your total addressable market and make a great TAM slide for investors

    How to calculate your total addressable market and make a great TAM slide for investors

    I’ve seen hundreds of startup pitch decks in my time at Matrix, and have found total addressable market (TAM) slides to be among the most frequently mis-executed. I get the sense they are often...

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  • Building a Repeatable, Scalable & Profitable Growth Process

    Building a Repeatable, Scalable & Profitable Growth Process

    I gave a talk this year at the 2017 SaaS North conference in Ottawa, where I discuss the fundamentals of building a repeatable, scalable, & profitable growth process for a startup. Building a...

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  • 2017 SaaS Survey Infographic

    2017 SaaS Survey Infographic

    The third annual forEntrepreneurs SaaS Survey Infographic shares top highlights from this year’s SaaS Survey results! You can find the full 2017 survey results here: Part 1 shares growth rates,...

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  • 2017 Private SaaS Company Survey – Part 2

    2017 Private SaaS Company Survey – Part 2

    We recently released Part 1 results of our private SaaS company survey in partnership with KBCM Technology Group (formerly Pacific Crest Securities). This is the sixth annual survey we’ve produced...

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  • 2017 Private SaaS Company Survey – Part 1

    2017 Private SaaS Company Survey – Part 1

    For the sixth year in a row, we’re proud to work with KBCM Technology Group (formerly Pacific Crest Securities) to share results from a survey of over 400 private SaaS companies. The survey...

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  • Buyer Centric Funnel Design

    Buyer Centric Funnel Design

    In my talk at the 2017 LAUNCH SCALE conference in San Francisco, I discuss how to get inside your buyer’s head to increase funnel conversion rates. In the talk, I cover: How to design and build a...

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  • The SaaS Founder’s Journey – What Matters At Each Stage

    The SaaS Founder’s Journey – What Matters At Each Stage

    As anyone involved with startups will tell you, focus is key to success. But, it can be very hard when there is a huge overload of topics clamoring for a startup CEO’s attention. In order to...

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  • The Most Important Startup Question

    The Most Important Startup Question

    Because of the huge overload of topics clamoring for a startup CEO’s attention, it can be really hard to figure out where to focus. As anyone involved with startups will tell you, focus is key to...

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  • Bridge Group 2017 SaaS AE Metrics Report

    Bridge Group 2017 SaaS AE Metrics Report

    David Skok of For Entrepreneurs reviews The Bridge Group 2017 SaaS AE Metrics Report.

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  • Why early-stage startups should wait to calculate LTV:CAC, and how they should use it when they do

    Why early-stage startups should wait to calculate LTV:CAC, and how they should use it when they do

    I have the great pleasure in introducing you to a new writer, Jared Sleeper, who will make regular contributions to this blog. We were very excited to have Jared to join Matrix Partners recently...

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  • Optimize Your Funnel By Getting Inside Your Buyer’s Head

    Optimize Your Funnel By Getting Inside Your Buyer’s Head

    Part of finding product/market fit is turning early wins into repeatable, scalable, and profitable sales. In my talk given at Heavybit as part of their developer-focused speaker series and...

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  • Optimizing the SaaS Funnel from Top to Bottom

    Optimizing the SaaS Funnel from Top to Bottom

    In my talk at the 2017 SaaStr Annual conference, the goal was to offer a simple model of a SaaS business and highlight key areas for optimization within the SaaS funnel. Watch the video...

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  • 12 Key Levers of SaaS Success

    12 Key Levers of SaaS Success

    This presentation is from my talk at the 2017 SaaStr Annual conference in San Francisco. It offers an overview of a simple model to understand a SaaS business and the key levers a CEO can pull to...

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  • 2016 SaaS Survey Infographic

    2016 SaaS Survey Infographic

    The forEntrepreneurs 2016 SaaS Survey Infographic highlights key metrics from this year’s SaaS Survey and includes links to advice and insights on improving these metrics. You can find the full...

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  • 2016 Pacific Crest SaaS Survey – Part 2

    2016 Pacific Crest SaaS Survey – Part 2

    We recently released Part 1 results of our annual SaaS Survey, which shares data and insights on growth rates, go-to-market trends and cost structure. A new highlight in Part 1 of this year’s...

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