Demystifying Churn: Measuring and Benchmarking this Metric

May 12, 2016 Anoushka Vaswani

As every SaaS entrepreneur knows, churn is one of the single most important metrics in determining the day to day health of the business. Acquiring new customers is time and capital intensive, and this growth is meaningless if those customers do not stay. Despite the importance of this metric, measuring, tracking and benchmarking churn often...

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Clarity of Message: Why You Need A Great Message & How To Create It
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Intro In the early stages of their business, founders often struggle to come up with really strong messagin...