Marketing Attribution: Creating a Growth Engine at Salesforce, Zendesk and Slack

June 15, 2016 Dana Stalder

I recently sat down with Bill Macaitis. I’ve been a big fan of Bill’s since we brought him in as CMO at Zendesk. He has since gone on to be CMO at Slack. In an age where product gets most of the attention, Bill is the kind of marketer founders crave. He knows exactly what...

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