Heinz Marketing

Seattle Marketing Agency

  • B2B Reads: Compelling Content and Cold Call Opening Lines

    B2B Reads: Compelling Content and Cold Call Opening Lines

    In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you...

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  • The 4 Challenges and 4 Benefits of Facebook

    The 4 Challenges and 4 Benefits of Facebook

    Why do people like Facebook?  For many, Facebook is an obsession and a major part of their lives. It’s a source of incredible entertainment and social interactivity. Facebook has built its...

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  • “How I Work”:  Vignesh Subramanyan, Senior ABM & Demand Gen Manager, Radius Intelligence @v_subramanyan #HowIWork

    “How I Work”: Vignesh Subramanyan, Senior ABM & Demand Gen Manager, Radius Intelligence @v_subramanyan #HowIWork

    By Matt Heinz, President of Heinz Marketing “How I Work” is a favorite recurring features in Inc Magazine (and Lifehacker’s “This Is How I Work” series).  For a few years, we’ve had our own series...

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  • The Top 3 Components of Relationship Marketing

    The Top 3 Components of Relationship Marketing

    Close your eyes and imagine walking into your favorite store. Maybe it’s your go-to boutique for stylish clothes, or the cozy cafe that’s like a second home. It could even be the megastore that...

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  • Drip vs Binge: What TV & B2B content consumption habits have in common

    Drip vs Binge: What TV & B2B content consumption habits have in common

    The way we watched television ten years ago sounds perfectly quaint to most of us now. In an age of on-demand and DVR’d content, as well as entire seasons of shows launched at once, do you...

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  • Sales Pipeline Radio, Episode 111: Q&A with Jim Ninivaggi @JNinivaggi

    Sales Pipeline Radio, Episode 111: Q&A with Jim Ninivaggi @JNinivaggi

    By Matt Heinz, President of Heinz Marketing If you miss Sales Pipeline Radio when it airs live on Thursdays (11:30am pst) below (and every Monday) you can read and/or listen in to recent...

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  • Matt’s App of the Week: Lucid Snapshot

    Matt’s App of the Week: Lucid Snapshot

    If you use Slack (for internal or external groups), the new Snapshot feature from Lucid gives you a super-easy way to poll your audience anytime. Instant feedback, anytime you want it.  Sometimes...

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  • B2B Reads: Sales Success “Levers”, Specificity, and KPIs

    B2B Reads: Sales Success “Levers”, Specificity, and KPIs

    In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you...

    Read Article
  • Our new uncomplicated guide to GDPR

    Our new uncomplicated guide to GDPR

    It’s become impossible to avoid references to the General Data Protection Regulation (GDPR) these past few weeks.  Every vendor and their mothers are publishing guides and resources to help you...

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  • “How I Work”:  Peter, Chee, Founder and CEO of Thinkspace @thinkspace #HowIWork

    “How I Work”: Peter, Chee, Founder and CEO of Thinkspace @thinkspace #HowIWork

    By Matt Heinz, President of Heinz Marketing “How I Work” is one of my favorite recurring features in Inc Magazine — similar to Lifehacker’s This Is How I Work Series, and I’ve been honored to have...

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  • Asking for the outcome in the middle of the game

    Asking for the outcome in the middle of the game

    As I write this I’m watching a baseball game currently in the fifth inning.  If you asked me right now who won, I wouldn’t have an answer. This past weekend I built a long cedar planter box for my...

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  • Six reasons why webinars should (still) be core to your marketing mix

    Six reasons why webinars should (still) be core to your marketing mix

    We marketers get bored of things we do too often, especially when shiny new objects appear on the horizon.  But sometimes the tactics we use over and over again are “tried and true” for a reason....

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  • Sales Pipeline Radio, Episode 110: Q&A with Christine Zmuda @czmuda

    Sales Pipeline Radio, Episode 110: Q&A with Christine Zmuda @czmuda

    By Matt Heinz, President of Heinz Marketing Late in 2015 we started producing a bi-weekly (later weekly) radio program called Sales Pipeline Radio (live every Thursday at 11:30am PST). It’s just...

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  • Matt’s App of the Week: Tetra

    Matt’s App of the Week: Tetra

    Have you ever been so busy taking notes (in a meeting, on a call) that you can’t be fully present or adequately participate/contribute to the meeting or call itself?  Tetra can solve that (at...

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  • B2B Reads: Conversational Storytelling and Bad Sales Math

    B2B Reads: Conversational Storytelling and Bad Sales Math

    In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you...

    Read Article
  • “How I Work”:  Jeff Coveney, President at RevEngine Marketing @RevEngineMarket #HowIWork

    “How I Work”: Jeff Coveney, President at RevEngine Marketing @RevEngineMarket #HowIWork

    By Matt Heinz, President of Heinz Marketing “How I Work” is one of my favorite features in Inc Magazine (similar to Lifehacker’s This Is How I Work series too). For a few years now we have...

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  • Innovation Marketing is All About Coloring Outside the Lines

    Innovation Marketing is All About Coloring Outside the Lines

    By Rebecca Smith, Senior Marketing Consultant at Heinz Marketing Marketing is a lot of trial and error with plenty of uncertainty, and though it’s backed by data, there are times when it can be...

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  • Six business and life lessons my dad left behind

    Six business and life lessons my dad left behind

    Last week, after an 18-month battle with pancreatic cancer, my dad passed away peacefully in his sleep.  I will eternally be grateful for the impact he’s had on my life, the legacy he’s left...

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  • Sales Pipeline Radio, Episode 109: Q&A with Alli McKee @founderofstick

    Sales Pipeline Radio, Episode 109: Q&A with Alli McKee @founderofstick

    By Matt Heinz, President of Heinz Marketing Another great episode of Sales Pipeline Radio to share this week!  We are live every Thursday at 11:30 a.m. Pacific.  It’s just 30 minutes long,...

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  • Matt’s App of the Week: PipelineFixIt

    Matt’s App of the Week: PipelineFixIt

    After featuring 100+ third-party apps on Sundays over the past 2-3 years, we’re finally ready to feature one of our own! Just out of stealth development mode, I’m excited to introduce...

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