By Brenna Lofquist, Marketing Coordinator for Heinz Marketing
Reporting has and always will be a key component for B2B Marketers. It’s your bread and butter – used to make key decisions for your organization whether that’s forecasting for next year or looking back at historical performance data for specific channels. So how are you keeping on top of it?
Reporting isn’t just finding a tool or way that works for your organization but also, what are you tracking? Are you tracking important KPIs that upper management cares about? Fine tuning your process for reporting will ensure that you are reporting on the factors that matter to your business but will also help to make the process more efficient and effective.
Here are some articles that provide some great insight into what you should be reporting on and some tips on how.
Although web analytics is only a portion of metrics and data that marketers track, it can be very useful in uncovering important information to increase your reporting efforts. Dave Rigotti dives into three specific reports you should be looking at in Google Analytics, check them out!
Matt Ostanik of FunnelWise walks through three limitations of a traditional dashboard. He recognizes that most dashboards fall short of fully conveying that information necessary. Instead, he identifies three attributes that help you move beyond the traditional dashboard.
While this post was written for 2017, Heather Lohmann, has outlined some resolutions that you can still use going into 2018 to help strengthen your reporting. Find the link that references to the B2B Marketer’s Guide to Tactical Reporting for some additional in-depth insights.
Heidi Bullock lists some things that she has learned over the years about marketing metrics that are helpful as you take a look at your own reporting and how you can improve for your organization. Check it out!
Our very own, Brian Hansford, summarized key findings from our Marketing Performance Management report. A survey that Brian headed up, it gives a great perspective on how other B2B Sales and Marketing professionals are achieving and measuring revenue success.
Check back Monday for Day 4 of the 12 Days of B2B Marketing: ABM