In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads we love:
B2B Applications of AI in Marketing: Two Use Cases That Matter
Artificial intelligence is becoming more and more prevalent in today’s businesses, here are two examples of how AI is being used in marketing to make improvements. Thanks for your ideas and insight, Daniel Faggella.
Are Open Floor Plans Killing Productivity in Your Office?
While open floor plans in the office can lead to collaboration and innovation, it can also negatively impact the productivity of your employees. Great points, Jason Albanese.
How We Went Viral: Lessons in Promoting Content with Influencers, Ads and PR
Some great tips on how to make your content go viral. Thanks, Steve Rayson.
I Only Have 7 Trips Left. On Managing Work/Life Balance, Love & Family
Finding the right balance of work and family and fun is essential for being successful. Thanks for your insights, Mark Suster.
Why Is Sales Prospecting So Much Harder Than It Used to Be
Prospects today face challenges that has turned them into price-sensitive buyers who are hesitant to engage with salespeople. Some great insights on why that is, Jeff Beals.
Your Best Customers Are Calling: New Industry Survey Reveals Impactful Way for Marketers to Move the Needle and Drive Revenue
Customers who call a business are more valuable prospects than those who don’t. Great article from Marchex.
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