In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads we love:
3 Important Takeaways from The State of Account-Based Marketing Report
A useful look into how B2B companies are practically approaching ABM. Thanks for your insights, Ari Soffer.
Here’s How Ambitions Introverts Are Secret Weapons in Negotiation
A great look at introverts in the business world. Thanks, Tanya Tarr.
How and When to Use Direct Mail as Part of Your Inbound Marketing Strategy
“The key to doing direct mail right is keeping it aligned with your inbound marketing funnel.” Great article, Mac McAvoy.
Five Ways Your Own Employees Can Boost Your Marketing Content
Turn your employees into social advocates for your content! Thanks for the tips, Monica Norton.