B2B Reads: Artificial Intelligence, Video Marketing, and False Expertise

March 24, 2018 Kailee McKinney

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads we love:

How to Create an About Us Page That Generates Leads
Anyone reading your About Us page is interested in learning more about your company, so why not step your up to generate more leads? Great article, Neil Patel.

Can Artificial Intelligence Write Better Email Subject Lines Than Humans?
No matter what type of marketing you do, it’s important to start exploring AI’s possibilities because it’s slowly taking over! Thanks for the insight, Paul Roetzer.

Add Punch to Your LinkedIn Profile Using These Examples as Inspiration
A look at some people who nailed their LinkedIn profiles. Thanks for the tips, Kylee Lessard.

Why You Need a Sales & Marketing Process Flow to Achieve Alignment
It’s important to create alignment between your sales and marketing teams. Thanks for the advise, Alex Buckles.

The Reason You Think No One Is Buying
In just about every market, there are more people who are not buying than people who are actively looking to buy. Great article, Anthony Iannarino.

Help your people help your customers
Before you throw AI at your problems, you should use better insights for real sales enablement. Thanks for your insight, John Steinert.

Five Reasons B2B Marketers Who Don’t ‘Do Video’ Are Getting Left Behind
A great look at why video marketing works so well. Thanks, Meryl Draper.

3 Common (but Fixable) Ways Your Sales Enablement Can Fail
Don’t let your sales enablement fail to reach its full potential. Great tips, Brendan Cournoyer.

Why Our Brains Fall for False Expertise, and How to Stop It
Once we are aware of the shortcuts our minds take when deciding who to listen to, we can take steps to block those shortcuts. Thanks for the article, Khalil Smith.

“Focus On Activity More Than Results”
If you focus only on making the number, at the end of the month, quarter, year, you’ve missed it, there are no do overs. Thanks for your insight, David Brock.

The post B2B Reads: Artificial Intelligence, Video Marketing, and False Expertise appeared first on Heinz Marketing.

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