B2B Reads: B2B Buyer Myths, Monitoring Competitors, and Return on Messaging

May 12, 2018 Kailee McKinney

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads we love:

How to Increase Sales in 8 Seconds
Great look at the power of silence in sales calls. Thanks, Jill Konrath.

Accelerating B2B Sales Cycles with Data
Data should be a sales and marketing professional’s best friend. But some are still struggling to put it to good use. Thanks for your insight on the subject, Josh Mueller.

7 Misconceptions About B2B Executive-Level Buyers
Some common myths about B2B executive level buyers that have been accepted by B2B sellers for decades. Thanks for your insight, Jack Dean.

GDPR as Opportunity: How to Build Tighter Customer Relationships
The EU’s General Data Protection Regulation (GDPR) is going to make marketers earn their customer’s attention in a way they’ve rarely had to before. Great article, Bryta Schultz.

How to Monitor Your Competitors With These 10 Helpful Tools
Your competition plays a huge role in how successful your business is. It’s important to get a competitive edge on other brands in your industry. Thanks for the tips, Neil Patel.

Content Marketing and Sales Alignment: Bridging the Gap [New Research]
A great look at the classic battle between sales and marketing. Thanks for the article, Robert Rose.

How I Know You Are Not Productive
The completion of tasks doesn’t necessarily mean you’re being productive. Great insight, Anthony Iannarino.

Understanding Speed and Velocity: Saying “NO” to the Non-Essential
Saying yes to every request isn’t what makes you a valuable team player. Great read via Shane Parrish.

CMOs: Are you getting Return on Messaging (ROM)?
A look at messaging as marketers. Thanks, Steve Richard.

10 Best Sales Tips on What it Takes to Be a Great Salesperson
You can never have too many sales tips! Thanks for these, Mark Hunter.

The post B2B Reads: B2B Buyer Myths, Monitoring Competitors, and Return on Messaging appeared first on Heinz Marketing.

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