B2B Reads: Confused Customers and Olympians

February 17, 2018 Kailee McKinney

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads we love:

The changing role of “sales” kickoffs & why marketing should drive
Some great tips on how to make your annual revenue kick-off event as successful as possible. Thanks Scott Vaughan.

The 10 Best B2B Demand Generation Secrets Revealed
The success of a demand generation marketer is no longer measured in just the quantity of news leads generated. Thanks for the tips, Triniti Burton.

The Modern Salesperson Isn’t Digital
Digital is a tool kit, it’s not what makes one a modern salesperson. Great article, Anthony Iannarino.

2 Simple Frameworks That Will Make You a Better Storyteller
The pressure of storytelling can keep a lot of people from even trying. Here are some great frameworks to make it easier. Thanks, Joe Lazauskas.

3 Tips to Transforming a Sales Manager into a Sales Coach
Even coaches need coaching! Here are a few ways to take their coaching to the next level. Thanks for the advice, Matt Cameron.

Why Your Confused Customers are not Retained Customers
Confused customers? You may just be creating customer instability instead of executing a rock-solid customer retention strategy. Thanks for your thoughts, Babette Ten Haken.

2 Big Reasons for Abandoned Sales Opportunities
Why do you walk away from certain sales opportunities? Thanks for your insight, Lori Richardson.

The Top Prospecting Methods (According to Your Buyers)
How can sellers become more productive in their prospecting efforts? Here are some great tips. Thanks, Mike Schultz.

Are They Really a Prospect or Are You Just Wasting Time?
Some great advice on how to make sure your prospects aren’t a waste of your time. Thanks for the advice, Don Cooper.

What Determines Cost Per Lead?
Understanding what goes into generating a high-quality B2B lead helps you determine whether you’re getting a good deal. Thanks for the article, Dan McDade.

How Sales Process Compares to Winter Olympians Rocketing Head First at 80 mph
A great look at how sellers have to be athletes in that they need a desire to win, competitive spirit, and relentless drive to be the best. Thanks, Nancy Nardin.

The post B2B Reads: Confused Customers and Olympians appeared first on Heinz Marketing.

Previous Article
Matt’s App of the Week: Dragon Dictation
Matt’s App of the Week: Dragon Dictation

I truly mourned the passing of Dial2Do, which for years was my on-the-go note taker.  So for a while late l...

Next Article
“How I Work”:  Ali Selbo, Chief Experience Officer for Tegrita Consulting Group @_alijae #HowIWork
“How I Work”: Ali Selbo, Chief Experience Officer for Tegrita Consulting Group @_alijae #HowIWork

By Matt Heinz, President of Heinz Marketing Some of my favorite recurring features in Inc Magazine as well ...