B2B Reads: Contagious Content, Excuses, and the Right Mindset

July 8, 2017 Rebecca Smith

  1. In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads we love:

How to Align Your Sales Organization to Your Customer Needs
Creating trust and alignment in our customer and prospective accounts is critical in B2B deals. Great article, Stephanie Glenn.

3 Building Blocks for Creating Engaging Customer Communications
Some great tactics when communicating with your customers! Thanks, Rob Krugman.

Contagious Content Marketing: How to Give Your Content Viral Potential
Awesome ideas for making more potentially viral content. Great tips, Joshua Nite.

How to Write Email Newsletters People Want to Open and Act On
Some tips on how to write email newsletters your customers actually want to read. Thanks for the tips, Sujan Patel.

I Make Way Too Many Excuses.
“You can either make excuses or progress. Not both.” Great article, Dan Waldschmidt.

Are You Leveraging the Power of Video in Sales?
Video is taking over in marketing, are you taking advantage of it yet? Thanks, Miles Austin, for the great info.

Are Online Distractions Hurting You?
Are you having trouble getting your work done? Figure out what’s distracting you. Thanks, Jill Konrath.

The “Everyone Wants” Sales Mistake
Blanket statements like this can be a big mistake when you’re making sales. Great insight, Leanne Hoagland-Smith.

Success in Sales Requires the Right Mindset
You have to be in the right mindset when it comes to sales, but that can be difficult. Thanks for your thoughts, Townsend Wardlaw.

A 10-Step Plan for Global Account-Based Sales Development
A global account-based sales development requires a smart, comprehensive development plan. Thanks for getting us started, Barbara Weaver Smith.


The post B2B Reads: Contagious Content, Excuses, and the Right Mindset appeared first on Heinz Marketing.

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