B2B Reads: Conversational Storytelling and Bad Sales Math

April 7, 2018 Kailee McKinney

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads we love:

Using Conversational Storytelling to Drive the Bottom Line
Despite the abundance of channels and tools for extending the reach of marketing messages, making meaningful connections with customers is only getting harder. Great article, Nadjya Ghausi.

How to Do Bad Sales Math
The bad math we do is believing the math that says 25 percent more than the goal in the pipeline is enough to achieve the goal for that period. Thanks for your insight, Anthony Iannarino.

The Definition of Advertising in Less Than 50 Words
Great look at advertising in 2018. It’s not so straightforward anymore. Thanks, Karla Cook.

5 Content Strategy Mistakes that Are Killing Your Results
It doesn’t matter how fast you’re going if you’re going in the wrong direction. More work doesn’t equal better results. Thanks for the advice, Nathan Isaacs.

4 Must Have Digital Selling Skills for B2B Sales
A great look at some valuable digital selling skills that might not come naturally, even for tech-savvy sales professionals. Thanks for the tips, Kurt Shaver.

Here’s How to Set More Realistic Sales Goals
Setting goals is an important part of motivating and holding salespeople accountable. Make sure you’re not setting goals that are impossible to reach. Thanks for the article, George Brontén.

How Effective is Your Prospecting? 10+ Questions to Ask Yourself.
If we’re not prospecting effectively, then how do we expect to be able to make our goals? Make sure you’re asking yourself the right questions. Great advice, Mark Hunter.

Diagnosing Your Sales Productivity Issue
Invest time into critically assessing, training, and managing your sales leaders or you’ll plague your ability to make your number. Great insights, John Auer.

Thinking of Creating Original Research? 8 Things to Consider
Make sure you’re well prepared when it comes to tackling original content. Thanks for the tips, Lisa Murton Beets.

The missing link in your sales enablement: Measurable goals and actionable change
Don’t let your sales enablement training just become a list of things to get checked off. Sometimes the fastest, cheapest option isn’t the right choice. Thanks for the article, Jay Mitchell.

The post B2B Reads: Conversational Storytelling and Bad Sales Math appeared first on Heinz Marketing.

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