In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads we love:
The One Thing Killing Your Most Creative Content Ideas (and How to Stop It)
A great look at creativity when it comes to content. Thanks for the article, Carla Johnson.
Sales Empathy and Emotional Intelligence in Selling
A great look at the importance of empathy and emotional intelligence when it comes to selling. Thanks for your thoughts, Lori Richardson.
The Silent Killer in Your Discovery Process and How to Stamp it Out
Confirmation bias can cloud our judgment and prevent us from seeing critical situations with much-needed objectivity when it comes to business. Thanks for your insights, David Priemer.
Who Would You Draft in Your Fantasy Sales League?
Just like a sports team, great sales teams are built with an obsessive focus on stats and success metrics. Sales needs the right players, and those players need the right tools. Great article, Jill Carpenter.
5 Common Mistakes Sales Leaders Make on LinkedIn (And How To Fix Them)
Don’t make these common LinkedIn mistakes. Thanks for your advice, Jamie Shanks/
How You Sell Is More Important Than What You Sell – Here’s Why
With hundreds of choices for the same product, how you sell is more important than ever. Thanks for the article, Chris Orlob.
What B2B Marketers Can Learn From Some of 2017’s Best Emails
A great look at the importance of good emails and some tips to make yours stand out this year. Thanks, Colby Cavanaugh.
Do You Know the #1 Problem With Your Closing Questions?
The chances of using a script that isn’t yours sounding natural are very low. Thanks for your insights, Jeff Shore.