In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads we love:
Customer Lifecycle Optimization: Why It Matters And How To Improve It
“A chain is only as strong as its weakest link” and if there’s a weak part in your sales funnel, the whole system could be at risk. Great article, Pam Neely.
10 Unique Characteristics of Top-Selling Salespeople
A great look at some of the reasons top sellers are so successful. Great insights, Michael Pici.
Making It Stretch: Five Tips for Being More Productive with Less
How to maintain high productivity with fewer resources. Thanks for the tips, Laura Stack.
How to Conduct and Audit of Your Marketing Efforts in 9 Steps
A great “how to” guide for examining your marketing efforts. Thanks, Amy Duchene.
The post B2B Reads: Customer Lifecycle, Foolish Leaders, and Being More Productive with Less appeared first on Heinz Marketing.