In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads we love:
Five Demand Generation Myths That Need To Be Dispelled
Some Demand Gen myths that are making it harder for B2B marketers to have success. Thanks for the article, Carlos Hidalgo.
The Secret Structure of Winning Sales Calls Mimics Great Storytelling
An interesting look at what makes the best sales calls. Thanks, Tiffani Bova.
Productivity Tips You Probably Haven’t Considered Before
Some great tips for productivity. Great ideas, Sean Silverthorne.
How I Buy- Joe Chernov, VP Marketing at InsightSquared
An interview with Joe on how he buys. Thanks for getting this together, Steve Woods.
15 Ways Real Marketing Pros Create High-Performing Advocacy Programs
Some advice from the experts of marketing advocacy programs. Thanks, Riviera Lev-Aviv.
The post B2B Reads: Demand Generation Myths and Twitter Secrets appeared first on Heinz Marketing.