B2B Reads: Influencers, Data, and the Verbal Revolution

January 13, 2018 Kailee McKinney

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads we love:

“Servant Salespersonship”
Great read on applying the principles of servant leadership to sales and our relationships with customers. Thanks, David Brock.

How to Connect with ANY Influencer in Three Simple Sentences
With brief, strategic communications your emails and notes are more likely to be read—and receive a reply. Thanks for the tips, Mike Loomis.

3 Aha Moments to Improve Your Content Marketing in 2018
Some great tips for content marketing in 2018. Thanks, Michele Linn.

Three Things B2B Marketers Should Know About Data in 2018
A great look at the importance of data in B2B marketing this year. Thanks for your insights, Jillian Ryan.

How to Lose Your Best Referral Sources
Some tips for account based sales referrals. Thanks for the advice, Joanne Black.

How B2B Sales Benefits From Prescriptive Analytics
Don’t let yourself drown in data! Thanks for the insight on prescriptive analytics, Jared Aho.

The Secret Networks of World-Class Salespeople
The best salespeople know to make knowing the right people part of their strategy. Great article, Lee Bartlett.

The Basic Social Media Mistakes Companies Still Make
Great look at how companies should and shouldn’t use social media. Thanks, Keith Quesenberry.

Three Trends in B2B Buyer Behavior and How to Generate Quality Leads by Addressing Them
Generating good quality leads remains one of the top challenges for B2B marketers. Here are some great tips for earning the attention and trust of modern B2B Buyers. Great insights, Markus Linder.

Voice Search: Is Your Content Prepared for the Verbal Revolution?
Many content marketers haven’t embraced the implications of voice-powered technology when it comes to SEO. Thanks for the insight on the topic, Britney Muller.

The post B2B Reads: Influencers, Data, and the Verbal Revolution appeared first on Heinz Marketing.

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