B2B Reads: Machine Learning, Instagram, and Prospecting

July 1, 2017 Rebecca Smith

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads that we love:

5 Persuasive Sales Copy Tactics & Why They Work
Sometimes we need to be reminded of the things that have always worked when it comes to sales copy tactics. Great tips, David Trounce.

What Marketers Need to Know About Machine Learning
Great look at how machine learning will change marketing. Thanks, Mary Ellen Slayter.

5 Steps to Using Instagram for B2B Marketing
It’s important to take a strategic approach to using Instagram for B2B marketing. Thanks for the tips, Matthew Steele.

7 Steps to Convert Random Acts of Social to Digital Selling
You need to be purposeful and productive when it comes to successful social selling. Great insights, Brynne    Tillman.

B2B CMOs and CIOs: It’s Time to Rethink Data Management
Effective data management is critical to B2B digital marketing success. Thanks for the great insight, Sonjoy Ganguly.

When Did Prospecting Become Optional
If you’re a leader, sales manager, or salesperson, prospecting is essential. Thanks for your thoughts, Anthony Iannarino.

Most Effective Way to Get Your Message to Customers
Great look at incorporating video for effective lead generation. Thanks, Miles Austin.

Want More Time? Get Rid of The Easiest Way to Spend It
Getting rid of some of your social apps from your phone can save you a lot of time! Thanks for your thoughts, David Cain.

The Simple Test That Doubled Leads in One Week
Great example of matching your offer and blog post topic as tightly as possible. Thanks for the tips, Nick Barrasso.

Talking Sales Leadership with Mike Weinberg
Great insights from the founder of The New Sales Coach, Mike Weinberg. Thanks for putting this together, Rachel Serpa.

The post B2B Reads: Machine Learning, Instagram, and Prospecting appeared first on Heinz Marketing.

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