B2B Reads: Marketing Technology, Attention to Detail, and Wasting Time

June 10, 2017 Rebecca Smith

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads that we love:

Taking a Customer Centric Approach to Marketing Technology
The marketing technology landscape is showing no signs of slowing down, and marketing departments are having a feeding frenzy when it comes to acquiring technology. Thanks for your thoughts, Carlos Hidalgo.

It’s the Attention to Detail that Makes You Look Good
While personalizing emails or giving detailed book reviews may take more time than being generic, it’s that attention to detail that makes you look good. Thanks for the suggestions, Robert Terson.

How To Deal With People That Annoy You
The way you judge the people around you says more about you than about the person you’re making assumptions about. Thanks for your thoughts, Anthony Iannarino.

5 Assumptions That Sabotage Your Marketing
People make assumptions everyday. Marketers’ worst mistake is making assumptions not backed by research. Thanks for the insights, Nicki Howell.

3 Tips a B2B Sales Leader Learned from Inbound Marketing
Nowadays people solve problems with Google, this includes your B2B Products. Thanks for the tips, Ryan Leavitt.

The Cheap and Easy Quick Fix Is Not Cheap, Easy, or Quick
Usually when sales professionals seek cheap and easy fixes, they’re disappointed and seek another cheap and easy fix. Thanks for the article, Leanne Hoagland-Smith.

The Psychological Importance of Wasting Time
Turns out wasting time is highly fulfilling and necessary. Great article, Olivia Goldhill.

Enterprise Sales: 47 Experts Share their Top Tips for Winning at Complex Sales
Selling to enterprises is extremely complex compared to deals with mid-sized companies, but success can lead to great rewards. Great stuff, Peter Banerjea.

19 Podcasts All B2B Marketers Should Listen To
Podcasts are experiencing a big resurgence. Here are some great B2B podcasts to check out. Thanks for the suggestions, Cassandra Jowett.

You’re Going To Have To Sacrifice Eventually
Once you realize you’re going to have to sacrifice eventually, some of the sting goes away. Thanks for the article, Dan Waldschmidt.

The post B2B Reads: Marketing Technology, Attention to Detail, and Wasting Time appeared first on Heinz Marketing.

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