In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads that we love:
Taking a Customer Centric Approach to Marketing Technology
The marketing technology landscape is showing no signs of slowing down, and marketing departments are having a feeding frenzy when it comes to acquiring technology. Thanks for your thoughts, Carlos Hidalgo.
It’s the Attention to Detail that Makes You Look Good
While personalizing emails or giving detailed book reviews may take more time than being generic, it’s that attention to detail that makes you look good. Thanks for the suggestions, Robert Terson.
3 Tips a B2B Sales Leader Learned from Inbound Marketing
Nowadays people solve problems with Google, this includes your B2B Products. Thanks for the tips, Ryan Leavitt.
The Cheap and Easy Quick Fix Is Not Cheap, Easy, or Quick
Usually when sales professionals seek cheap and easy fixes, they’re disappointed and seek another cheap and easy fix. Thanks for the article, Leanne Hoagland-Smith.
Enterprise Sales: 47 Experts Share their Top Tips for Winning at Complex Sales
Selling to enterprises is extremely complex compared to deals with mid-sized companies, but success can lead to great rewards. Great stuff, Peter Banerjea.
The post B2B Reads: Marketing Technology, Attention to Detail, and Wasting Time appeared first on Heinz Marketing.