B2B Reads: Mic-Drop Worthy Metrics and Email Unsubscribers

May 5, 2018 Kailee McKinney

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads we love:

Things Clients Notice That You Don’t
Some client turn-offs to consider that you might not be aware you’re doing. Thanks for the advice, Colleen Francis.

13 Useful Demand Generation Ideas for B2B Marketers
Some helpful tips for integrating more demand generation strategies in your B2B business. Thanks, Trinity Burton.

How to Focus on Pipeline Quality Over Quantity
Sometimes you CAN have too much pipeline. It’s important to take quality into account. Thanks for your thoughts, Denise Dresser.

Marketing Metrics That Are Mic-Drop Worthy
A great look at some of the ambiguous marketing metrics to keep an eye on and some tips for success! Thanks, Christina Aiello.

Top 3 Tips on How to Validate, Calibrate Marketing Automation
A great look at improving ROI on marketing automation investments. Thanks for the tips, Dan McDade.

15 Best Practices for Email Unsubscribes
Some helpful advice for your email unsubscribe process that may help you retain some of those unsubscribers. Thanks for your insight, Nathan Isaacs.

8 Critical Pipeline Metrics You Need to Measure
There are a limitless number of sales-related metrics and KPIs, but some are more important than others. Thanks for your advice, Anthony Iannarino.

3 Cringe-Worthy Marketing Mistakes & the Lessons Learned from Them
Learn from these common marketing mistakes before you make them yourself! Thanks for your thoughts, Stephanie Casstevens.

25 of the biggest failed products from the world’s biggest companies
Some throwback products from some of the biggest companies that never really took off like they were expected to. The marketing of your products is important! Thanks for putting this together, Ben Gilbert.

Benchmark Study: The State of Social Selling in Sales Force Enablement
A closer look at social selling and how it affects the success of sales enablement. Great article vis Sales for Life.

The post B2B Reads: Mic-Drop Worthy Metrics and Email Unsubscribers appeared first on Heinz Marketing.

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