In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads we love:
13 Useful Demand Generation Ideas for B2B Marketers
Some helpful tips for integrating more demand generation strategies in your B2B business. Thanks, Trinity Burton.
Top 3 Tips on How to Validate, Calibrate Marketing Automation
A great look at improving ROI on marketing automation investments. Thanks for the tips, Dan McDade.
3 Cringe-Worthy Marketing Mistakes & the Lessons Learned from Them
Learn from these common marketing mistakes before you make them yourself! Thanks for your thoughts, Stephanie Casstevens.
25 of the biggest failed products from the world’s biggest companies
Some throwback products from some of the biggest companies that never really took off like they were expected to. The marketing of your products is important! Thanks for putting this together, Ben Gilbert.
Benchmark Study: The State of Social Selling in Sales Force Enablement
A closer look at social selling and how it affects the success of sales enablement. Great article vis Sales for Life.
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