B2B Reads: Nuance, Relationships, and Sales Ennoblement

November 18, 2017 Kailee McKinney

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads we love:

Is Your Real Problem with Your Forecasts or Your Sales Team?
Accurate sales forecasting is important, but is your sales team doing the best they can when it comes to forecasting accurately? Great read, thanks Jason Jordan.

Nuance, So Subtle, We Often Miss It
Nuance is important to our ability to connect to our customers and our people. Thanks for your insights, David Brock.

Relationships Create an Unfair Advantage in Sales
The goal is an objective decisions as to who their partners will be based on certain criteria decided beforehand. Great article, Anthony Iannarino.

Hub Spot’s Marketing Team Worked Remotely for One Week. Here’s What We Learned.
A really great look at the ups and downs of what it’s like to work remotely. Thanks, Rachel Leist and Hubspot!

Enterprise Marketing Best Practices for 2018
Some helpful tips for the future of marketing in 2018. Thanks for the great advice, Graham Gallivan.

How Finding the Common Revenue Thread Simplifies Executive Decision Making
When it comes to year-end analysis, executives can end up comparing apples to oranges, and it becomes an unfair assessment. Thanks for the helpful tips, Nichole Auston.

Are You Creating Destructive or Constructive Discomfort?
Does the prospect have that feeling in their gut that he/she wants to end the conversation or continue it? Thanks for the article, Ken Smith.

How to Ask Better Coaching Questions
Some great tips for asking the best sales coaching questions to help improve ramp-up and reduce excessive turnover. Thanks, George Brontén .

The Oversimplification of Sales Performance Work
Simple is good, but oversimplified is not! Great insights, Mike Kunkle.

Sales Enablement vs. Sales Ennoblement: Q&A with Deb Calvert
A great look at the difference between sales ennoblement and sales enablement. Via Lauren Shepherd and Deb Calvert.

The post B2B Reads: Nuance, Relationships, and Sales Ennoblement appeared first on Heinz Marketing.

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