B2B Reads: Persuasive Sales, Interruption, and Football

October 21, 2017 Rebecca Smith

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads we love:

How to Write a Persuasive Sales Page (Even If You Hate Selling)
A great infographic on creating a sales page, even if you don’t consider yourself a salesperson. Thanks, Laura Forer.

This Is Why You Always Get Interrupted At Work
Ever wonder why you get interrupted at work so much? This article explains some reasons why and how to combat them. Thanks for your thoughts, Jared Lindzon.

You Don’t Need Permission or Proof to be Awesome
Being awesome and being lucky aren’t the same thing. Awesome can be predicted and achieved. Great article, Dan Waldschmidt.

What Discovery Means Now
We spend too little time actually exploring and building an understanding of our clients. Great insights, Anthony Iannarino.

How To Tell a Story To Make a Sale (But Not the One You Think)
The best salespeople tell stories, but what stories should they we be telling? Thanks for the article, Cathy Salit.

Prevent Defense or Permit Offense? What a Football Argument Has to Do with B2B Sales Lead Generation
Great analogy and insight on disagreements in marketing. Thanks, Dan McDade.

Why Emotionally Intelligent Sales Teams Outperform the Competition
Soft Skills don’t always produce soft sales results. Thanks for the insights, Colleen Stanley.

Lessons in Turning Weakness into Strength for Sales Managers
Some great tips on becoming a strong sales manager. Thanks, Kevin Davis.

7 Questions Sales Leaders Should Ask to Win More Deals
Are you asking the right questions to win the biggest deals? Great advice, Eric Estrella.

11 Marketing Books Every CMO Should Read
Looking for a great read? Here are some great books for CMOs to check out. Thanks for the suggestions, Steve Olenski.


The post B2B Reads: Persuasive Sales, Interruption, and Football appeared first on Heinz Marketing.

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