B2B Reads: Promise Statements, SEO, and Saying “No”

November 25, 2017 Kailee McKinney

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads we love:

Effectiveness And Efficiency Are Not Natural, But They Are Learnable
Effectiveness and efficiency are the two primary areas that drive performance. Here’s a great look at why that is, and how you can learn these traits. Thanks, David Brock.

15 LinkedIn Profile SEO Tips for Getting Found
Here’s how to make sure buyers are finding your LinkedIn profile when searching for your products and services. Thanks for the tips, Brynne Tillman.

Why Salespeople Should Write and Present Individual Business Plans
Having your sales team write individual business plans drives big-picture creative thinking and serves as a valuable roadmap to help keep salespeople on track throughout the year along with many other benefits. Great advice, Mike Weinberg.

Why A Promise Statement is more than a Value Proposition
A professional promise statement is a big-picture statement within which the customer envisions themselves. Whereas a value proposition focuses on today’s features and benefits based outcomes.

How Marketing Can Create Content That Helps Sales Engage the Buyer
Marketing content can often leave sales wanting for something  more or different. This is a great look on how to create content that keeps salespeople in mind. Thanks, Jay Mitchell.

An Innocent Truth About Sales Success
Sales success is more about the work you do before and after the conversations. It’s mostly about good, consistent, relevant, value-added follow-up and follow-through. Great advice, Shane Gibson.

This Is How To Respond To A Question You Don’t Know The Answer To
Some great tips for answering those tough questions you might not know how to respond to. Thanks, Anett Grant.

3 Ways Sales People Can Sat “No” to Their Customer
Saying “no” to a customer can be uncomfortable. There are some secrets to effectively say “no” while preserving the relationship. Great tips, Jeff Shore.

17 B2B Social Media Campaigns to Learn From in 2017
A great look at B2B social media marketing as opposed to B2C. Thanks, Aseem Badshah.

A Note to Young Entrepreneurs
Some great wisdom for the younger generation of entrepreneurs from Anthony Iannarino.

The post B2B Reads: Promise Statements, SEO, and Saying “No” appeared first on Heinz Marketing.

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