In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads we love:
Psychological Triggers To Convert Leads Into Customers
You don’t have to use manipulative, pushy tactics to get people to buy. You need to understand a few psychological triggers because their brains decide what to buy. Great article, Sheila Kloefkorn.
What Key Marketing Metrics Matter for Your Website?
A great look at the nitty-gritty of website metrics and why they matter. Thanks for your insight, Favian Castillo.
Is “Figuring Things Out” A Critical Sales Skill?
It’s important to be able to figure things out for yourself as a salesperson rather than already having all the answers. Thanks for the article, David Brock
Your Presentation Is Drowning In Details, But Here’s How To Fix It
Sometimes you do need to go into detail. Just make sure you know how to quickly get back out again. Great advice, Anett Grant.
Is Your Lead Generation Data Leading You Astray?
Which do you trust more—the lead generation data manufactured by sales technology tools and artificial intelligence, or your intuition, which is generated by years of experience and your emotional intelligence? Thanks for the article, Joanne Black.
7 Practical Building Blocks of a Strong Email Deliverability Strategy
However, how many of your emails are engaging, relevant and drive a CTA? Thanks for the tips, Nicola Cooper.
The Sales Hacker Deck On Sales Decks: Learn How To WOW Your Prospects And Convert!
The demo-only approach doesn’t work anymore. You need a deck if you want your message to travel from the champion you met to the buyer you didn’t. Great insight, Alli McKee.
The Myth of Growth Hacking
While there’s nothing wrong with wanting to speed to results at lower costs of client acquisition, growth hacking might not be the answer to all your problems. Thanks for your thoughts, Anthony Iannarino.
11 LinkedIn Experts Share their Best Unusual Hack for LinkedIn Marketing
Whatever your business goals are, there is so much to gain by using LinkedIn to promote your products or services. These are some great tips from some of the pros. Thanks, Larry Kim.
The 4 Buyer Mindsets: Who Will Buy and Who Won’t
Just because a buyer is in a position of authority—and has the financial ability to buy—doesn’t mean they will, in fact, buy. They have to be in the right mindset. Thanks for the article, Mike Schultz.
The post B2B Reads: Psychological Triggers and the Myth of Growth Hacking appeared first on Heinz Marketing.