B2B Reads: Sales Culture, Musicians, and Keeping it Simple, Stupid

March 17, 2018 Kailee McKinney

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads we love:

The One Thing That Builds Great Sales Cultures
Building a great sales culture might be as simple as instilling the habit of gratitude. Thanks for the great article and video, Colleen Stanley.

4 Steps to Creating Your Failure Mindset
Failure is a powerful motivator, and it’s greatest power in goal achievement is found when used before we start to take action, not after. Great advice, Amy O’Connor.

How One Company Integrates SDRs into their Account-Based Strategies
A great look at how one company uses SDRs to support their account-based strategies. Thanks, Trish Bertuzzi.

Personalize Your Message at Scale
Content has the power to move prospects to close. Make sure you’re speaking to your prospects needs. Great article, Amanda Wynne.

The Smartest Ways to Use Email at Work
A look at what research tells us about taming your inbox, when to use all caps, whether to use emoticons, how quickly to respond to messages—and much more. Thanks for the insight, Andrew Blackman.

Study: Roughly 20% Of B2B Marketers Can Tie Revenue To Live Events
Ever wonder the effects of doing live events? Here’s a closer look. Thanks, Klaudia Tirico.

Why Do Sales Practitioners Make Everything So Complicated? Keep It Simple Stupid
Don’t forget to K. I. S. S.! Great read on the importance of keeping it simple. Thanks, Jeff Beals.

CMOs: Look to musicians for advice on a martech stack that performs
Who knew that Musicians were the original ‘stack’ users? Here’s a great look at what we can learn from them when it comes to MarTech stacks. Thanks for the advice, Scott Vaughan.

Selling Tips for People Who Aren’t Comfortable with Selling
Not really comfortable with some of the sales-y things you think you have to do? Here are some tips to help you succeed. Thanks, Deb Calvert.

If Data is Not in Your CRM, Does It Exist?
A great look at how ineffective the CRM insights are if all the info and activity captured isn’t understood and utilized. Thanks for the article, Larry Warnock.

The post B2B Reads: Sales Culture, Musicians, and Keeping it Simple, Stupid appeared first on Heinz Marketing.

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