In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads we love:
Are Your Rep Incentives Hurting Your Sales Efforts?
Using money to motivate and create fear when it comes to compensation plans is an outdated approach. We need more personalized incentives in order to get the best results from sellers. Great article, Colleen Francis.
30 Interesting Non-Selling Subjects to Make You Better at Selling
Really interesting how seemingly random things can have connections to selling. Thanks, Dave Kurlan.
Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster
Marketers should “make like Netflix” and create content that prospective customers can binge. Thanks for your thoughts, Marcia Riefer Johnston.
3 Enablement Levers to Maximize Lifetime Value of Sales Talent
Some great tips on using sales enablement to maximize the revenue impact of every rep in your organization. Thanks, Meera Mehta.
7 Tips for Strategic B2B Marketing Planning
It’s important to align your marketing plans to the strategic goals of your business. Here are some tips from 7 B2B experts. Thanks for putting this together, James Thomas.
The post B2B Reads: Silent Prospects, Bingeable Content, and Dealing with Rejection appeared first on Heinz Marketing.