B2B Reads: Social Listening, Professional Persistence, and the Productive Procrastination Myth

December 9, 2017 Kailee McKinney

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads we love:

5 Key Questions to Help You Decide When to Gate Content
When you need to deliver results and reach your goals, you need to attract your target audience to your website and ask yourself these 5 questions on when to gate content. Thanks for the advice, Nathan Isaacs.

How to Use Social Listening to Find B2B Leads
Social listening is the surveillance of digital conversations to interpret what customers are commenting online about a brand and industry. Here’s how to use it to find the best B2B leads. Thanks for the tips, Adam Hutchinson.

4 Types of Social Media Content That Drive Engagement
It’s not about how much content you produce, but what kinds of content. Here’s how to make the best of your social media content. Thanks, Lisa Marcyes.

How to Be Professionally Persistent
Some great advice from Anthony Iannarino on how to stay persistent with your clients.

Email vs. the Telephone: Which is Better for Prospecting
A look at the great question of whether phone or email is better for prospecting. Thanks for your point of view, Mark Hunter.

Why and How Simple Storytelling Compels Buyers to Act
Crafting a simple story involves introspection as well as insight when it comes to talking with clients. Thanks for your thoughts, Babette Ten Haken.

The Concept of Productive Procrastination is a Myth
Lately people have been suggesting that pushing off work can be beneficial because it enhances creativity, but that’s not always the case. Thanks for your insights, Lila MacLellan.

Product Versus Solution Selling.
“Customers want solutions, not products.” Here’s a great look at product and solution selling. Thanks, David Brock.

This Year, Tackle These 3 Demand Generation Priorities First
Before you add one more product to your tech stack, prioritize these 3 demand generation priorities. Thanks for the tips, Howard Sewell.

Are You an Out-of-Control Control Freak?
Being an out-of-control control freak is a destructive path to be on, here’s how to find out if you’re heading that direction, or how to deal with someone who’s already there. Thanks, Robert Terson.

The post B2B Reads: Social Listening, Professional Persistence, and the Productive Procrastination Myth appeared first on Heinz Marketing.

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