B2B Reads: Taylor Swift, Brain Science, and Rejection

September 16, 2017 Rebecca Smith

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads we love:

What Innovative Marketers Can Learn from Taylor Swift

Some valuable marketing strategies learned from one of the biggest pop stars today. Great article, Liz Doerr.

Here’s Why I Won’t Connect With You on LinkedIn

A great look at how to use LinkedIn for your advantage in marketing. Thanks for the insight, Chris Brogan.

Why Brain Science Matters in Sales

Understanding how people think is key if you’re trying to sell something to them. Definitely worth thinking out, thanks Jill Konrath.

How to Think About Rejection

You’re not being rejected, you’re being told ‘no’. Great insights, Anthony Iannarinio.

Make Versus Buy

There shouldn’t be guilt in buying a product. Thanks for the article, David Brock.

Why You Need to Stop Qualifying Your Buyers So Early

Slow down to get the right buyers so you don’t waste your time. Great advice, Amy O’Connor.

Why Empathy Is Necessary for a Customer-Centric Strategy

It’s important to understand other people’s roles to have a great customer-centric strategy. Thanks for the tips, Peter Armaly.

30 Books to Help Make You a Better Marketer

Looking for some new marketing reads? This is a great list of books to check out. Thanks, Katrina Niemisto.

Sales Leaders Are Confused What Content Can Do

Align your content with your process in order to target the right people. Great insights, George Brontén.

3 Ways to Increase Your Customer’s Trust

Create an honest space in your sales conversations. Really great tips, thanks Jeff Shore.


The post B2B Reads: Taylor Swift, Brain Science, and Rejection appeared first on Heinz Marketing.

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